One of the great business books of all time is “Blue Ocean Strategy” written by W. Chan Kim and Renee Mauborgne and Published By Harvard Business Review Press. The book discusses how to prevail in business over strong competition. The authors provide a “How To” approach, as well as their philosophy for success. I have given this book to friends, family, and clients, and I have received back only the most positive comments.
In the link below, please find my notes and comments relating to a seminar I gave on this book. Read my Notes, then buy the book! You won’t be sorry.